CALGARY LOGO DESIGNERS

Custom Business
Logo Design

Find out how we can make your logo and brand stand out from the crowd.

Designing Logo with Passion

Anyone can create a ‘nice’ logo. We prefer to create memorable brands. Well-designed logos have power. Line affects mood. Colours send signals. Shapes express safety, trust, or even authority. The right design choices elevate your brand and connect you to your audience. Through tenacious creativity, consistency and indestructible nerd strength, we shape and reinvent custom logos from scratch.

One-Stop Solution

Calgary Logo Design

InSpring Design is a Calgary based branding and marketing company dedicated to preserving the logo design practices of the early twentieth century. We proudly wear the crown (and glasses) in branding, graphics and logo design.

InSpring Design created custom designs for over a thousand companies, developing visual identities and logos through any and all means of story-telling possible. Our distinctive graphic design process always begins with research, pencil and paper, lots of erasing, measurement and a wooden ruler.

Over the past 15+ years, we have worked and collaborated with a plethora of clients, from small local businesses to multi-national global brands. Regardless of size, stature or needs, we’re here to aid you in the process of creating your brand.

logo deisign

3 Tips On Choosing The Right Logo Designer?

A logo will come to symbolize your company more than anything else. Finding a firm that can craft a sophisticated logo design takes research, open communication, and an honest evaluation of your business and budget. We have compiled these three tips for finding the right logo designer.

1
BUDGET

Before the search even begins, determine how much you can spend on the logo. One thing to keep in mind is that, like any other business investment, the more you put into it, the greater the return.

2
PORTFOLIO

Nearly all logo design companies will have a website showcasing their work. (And if they don’t, mark that as a red flag.) Look at the online logo design portfolio and examine their previous work.

3
YOUR STORY

Be prepared to speak about your company and it’s story. During your first logo design consultation, a good firm will ask you to describe your company’s personality, tone, and future aspirations.

Pencil To Paper

Have you ever wondered what went into our logo design process? Many started with a rough sketch of an idea – sometimes a very rough sketch – which was gradually refined to meet our client’s needs. Take a peak at some of our original sketches.

Questions & Answers

Here are some of our most frequently answered Web Design questions and answers.

  • What is your logo design process?

    • 1. Get to know our client’s business.
    • 2. Conduct research focused on the industry, its history, and competitors.
    • 3. Brainstorming on the possible design directions.
    • 4. Sketching and conceptualizing ideas with a pencil and paper.
    • 5. First variation of logos are created.
    • 6. Presentation to our client.
    • 7. Revisions and modifications.
    • 8. Colour choices and variations.
    • 9. Revisions and modifications.
    • 10. Delivery of final files.

  • Have you done any work in our industry?

    Most probably, however the specific industry does not matter as we adapt our skills, research and process around the client’s needs and industry until the problem has been solved.

  • What is the client involvement in the design process?

    Each logo design project is a collaborative process between InSpring Design and the client. We encourage the client to bring in any samples, colour combinations/swatches, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to review, provide feedback and revisions.

  • Do you work with clients locally only?

    We have clients locally and internationally! We take pride in our work and our ability to connect with our clients all over the world in achieving their logos.

  • Do I get an AI/Vector file of my logo once finished?

    Yes, you will receive the finalized AI/Vector file, jpeg, and png of your new logo. With these files, your new logo can be used to complete stationery and brand marketing – including but not limited to business card, letterhead, envelopes, brochure design, websites, mailing labels, presentation folders, and any other designs your business may require.

  • What happens if I require more than the set amount of revisions?

    You may have a team or partner which can sometimes lead to more than one vision. At times, you may have ideas that come to mind upon your discussions that come up mid-process. In that case, big changes may occur to the designs we’ve achieved thus far. If you require additional changes or concepts to create beyond the set amount of revisions – we charge an hourly rate of $120 + HST per hour. This will be presented to you upon a discussion of the additional changes/designs requested for approval prior to proceeding those extra hours.

  • How long does a logo take to complete?

    Ultimately, the timeline for completion depends on the feedback and communication. Our logo design process is both collaborative and creative which does take time but that’s only because your vision is important to us and achieving what you will be proud of as your new logo. That being said, our average logo design takes between 2-3 weeks from start to finish.

  • Will I own my logo once it’s done?

    Yes, you will own your finalized logo. However, we do not offer any patent/trademark registration – this is a separate process that is optional on your end.

  • Do you only create logo designs?

    We also specialize in:

    • Web Design & Development
    • Graphic Design
    • Search Engine Optimization